GAZE IN GAMES

GAZE IN GAMES — an independent game studio creating atmospheric experiences where everyday reality slowly breaks and turns into something unsettling.

GAZE IN GAMES focuses on games that break conventional genre expectations. We combine familiar gameplay with disturbing scenarios, forcing the player to feel responsible for every decision.

Original horror concepts

Focus on choices and consequences

Cinematic presentation

Everyday turned into nightmares

The real horror awaits

DAILY ROUTINE

DAY — almost a normal store

During the day, HELLMART is a normal job in a normal store. You serve customers, keep an eye on the shelves, clean the premises, and try to meet your daily quota. 

Everything looks calm and predictable, creating a sense of normality and safety, with no sign of the impending threat.

EVENING — something is wrong

As evening falls, the atmosphere changes. The store is still familiar, but it becomes more unsettling. You prepare for the night: you monitor the generator, reinforce the doors, check the cameras, and stock up on supplies. The feeling of anticipation intensifies — something is clearly not going according to plan.

NIGHT — your choice is everything

At night, HELLMART turns into a nightmare. Strange visitors appear, evil tries to deceive and confuse you, and every decision — to let them in or keep them out — has consequences. You cannot leave the store, and your actions determine which of the three endings this night will lead to.

HELLMART is already forming an active community of players who discuss theories, choices, and endings.

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